The "Low carbon innovation movie" is here...

The movie is developed to support the thinking behind the Ashridge sustainability award. For me this competition was a follow-up process with HP where the focus has been low carbon innovation. I will upload the high-res version so it can be downloaded for use on any computer, but here at CeBIT the connection is not good enough for a 175 meg upload...

Thanks to Mattias, David and Lars at Projector for making this the first movie (that I know of) that captures the need to move from a product perspective to a service perspective and let a low carbon development drive innovation....

Article “Winners in a low carbon economy”

Wrote an article, “Winners in a low carbon economy” for CII’s magazine “Sustainable tomorrow”, based on the work with companies…

Subscription for the "Sustainable tomorrow" is available here.

A PDF version of my article can be downloaded here.

The WWF-ETNO roadmap for EU published in KISDI "ICT World Today"

A brief summary of "Saving the Climate @ the Speed of Light" was published by Korea Information Society Development Institute (KISDI) in the Spring Issue of ICT World Today.

Download the PDF from ICT world today here

or the full report here

Happy to see that the report Szomolányi Katalin and I wrote 2006 it is still very much alive and hope that EU can move from word to action. It looks like it is possible when looking at the European Commission and the ICT 2020 conference...

Green IT or Greening with IT at CeBIT? IS it 2% or 98% that we need to focus on?

Looking at the agenda for CeBIT (where I will attend) it looks very much like a 2% agenda (ITs own emissions). There are themes of 98% (the possibilities for IT to help society to reduce emissions with solutions like virtual meetings and smart buildings), but still the most of the focus seem to be on the 2%... This is obviously OK if this is what CeBIT and the companies would like to focus on, but I think it will be the last year 2% and 98% will be mixed… The balance between the two will depend on where CeBIT would like to go but I think we will se the 98% area and the 2% area more separated in the future…

I hope to find time to create a rough 2/98% index when I’m there and also ask those attending what they think about the balance/focus…

Maybe it is the names that are creating confusion, and maybe we should separate between “Green IT” and “Greening with IT”? See below for what seem to be an emerging consensus.

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Low carbon IT solutions/Greening with IT/ the 98% potential
refer to the low carbon IT solutions like virtual meetings, smart buildings, smart grid and dematerialization that can help to reduce emissions significantly.

Low carbon IT/Green IT/the 2% emissions
refer to more energy efficient IT equipment that help reduce the emissions from the IT sector itself.

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I realize that I'm not sure on what panels I will participate, but here and at one more event at least...

I will try to measure the balance between 2% and 98% at CeBIT and will come back with the results.

Lift conference 2009 in France now with an agenda

I look forward to Lift 2009 and some interesting discussions.

From the agenda:

Changing Things: Towards objects that are not just "smart" and connected, but also customizable, hackable, transformable, fully recyclable… Towards decentralized and multipurpose manufacturing, or even home fabrication…
Changing Innovation: Towards continuous and networked innovation, emerging from users as well as entrepreneurs, from researchers as well as activists…
Changing the Planet: Towards a "green design" that reconnects global environmental challenges with growth, but also with human desire, pleasure, beauty and fun…