From word to promise and now time to deliver?

It looks as if an increasing number of companies are now moving from just words to actually promise that they can deliver sustainability... 2008-2009 will be crucial as it will be up to us to ensure that we will not only see green washing and PR, but actual results (in money and nature).

How much money will companies earn and how much CO2 will they reduce? We need to start to see numbers very soon...