Well done Apple... still not there, but getting closer

Apple still focus on the 2% (IT's own emissions) and not the 98% (The reductions that IT can help contribute to through smart use, e.g. teleworking, smart buildings, dematerialization).... The day Apple wake up to the 98% opportunity things might really change.

That Apple dare to go against the US Chamber of Commerce when it comes to climate change is however great and an indication that Apple is really taking a low carbon development serious. [read Reuters]. With this direction Apple will have active work in the 98% area within one year.