Reflections are only that, reflections, nothing more nothing less. Often these reflections are related to books I read, but occasionally also other things. These are often written very late, very fast,  using notes from my mobile phone, so the grammar and spelling is horrible.



One year later (it is actually not even a year ago) and a process with transformative results the report, "Industrial biotechnology -More than green fuel in a dirty economy?"done as part of the collaboration between WWF and Novozymes is public. It has already begun to change the way decision makers approach biotech. Download the report here [6.4 Meg].

Now it must, together with other projects and reports with focus on solutions, ensure a transformative solution approach, in Copenhagen and beyond.

Well done Apple... still not there, but getting closer

Apple still focus on the 2% (IT's own emissions) and not the 98% (The reductions that IT can help contribute to through smart use, e.g. teleworking, smart buildings, dematerialization).... The day Apple wake up to the 98% opportunity things might really change.

That Apple dare to go against the US Chamber of Commerce when it comes to climate change is however great and an indication that Apple is really taking a low carbon development serious. [read Reuters]. With this direction Apple will have active work in the 98% area within one year.

Trying something new...

Will explore how equity and environmental sustainability can be linked to the health/lifestyle related tools that are emerging. Consumption and food habits can become more transparent in a way that could help support transformative solutions. The transparency is also interesting in the Nike+ idea itself. How are the people treated that are making the shoes and technology needed?