Well done Apple... still not there, but getting closer

Apple still focus on the 2% (IT's own emissions) and not the 98% (The reductions that IT can help contribute to through smart use, e.g. teleworking, smart buildings, dematerialization).... The day Apple wake up to the 98% opportunity things might really change.

That Apple dare to go against the US Chamber of Commerce when it comes to climate change is however great and an indication that Apple is really taking a low carbon development serious. [read Reuters]. With this direction Apple will have active work in the 98% area within one year.

Well done Apple... still not there, but getting closer

Apple still focus on the 2% (IT's own emissions) and not the 98% (The reductions that IT can help contribute to through smart use, e.g. teleworking, smart buildings, dematerialization).... The day Apple wake up to the 98% opportunity things might really change.

That Apple dare to go against the US Chamber of Commerce when it comes to climate change is however great and an indication that Apple is really taking a low carbon development serious. [read Reuters]. With this direction Apple will have active work in the 98% area within one year.

EMERGING ECONOMY COMPANIES IN THE 21ST CENTURY

Almost five years since the first "21st Century Companies"-report in the BRICS. Here is a summary of those done so far (download the report here 1 meg).... Soon time for an update, this time with more focus on innovation. Maybe Mexico and South Korea would be interesting to include as there is significant innovation taking place there.

EMERGING ECONOMY COMPANIES IN THE 21ST CENTURY

Almost five years since the first "21st Century Companies"-report in the BRICS. Here is a summary of those done so far (download the report here 1 meg).... Soon time for an update, this time with more focus on innovation. Maybe Mexico and South Korea would be interesting to include as there is significant innovation taking place there.

Trying something new...

Will explore how equity and environmental sustainability can be linked to the health/lifestyle related tools that are emerging. Consumption and food habits can become more transparent in a way that could help support transformative solutions. The transparency is also interesting in the Nike+ idea itself. How are the people treated that are making the shoes and technology needed?